Spectrum Copywriting

Redesign + Build
September 2023


Original Site Pain Points:

  • Design has been the same for many years and doesn't match niche (tech)
  • Difficult to update and make changes too
  • Had a new direction for branding and needed help implement it
  • Needed to expand the site with additional pages

The Plan:

  • Move platforms from Wix to Webflow to have more control over design and content
  • Set up custom CMS for easy updating and editing of blogs and portfolio pieces
  • Adapt new branding to site
  • Edit photos to add some branding flare and cohesiveness
  • Utilize illustrations to act as attention grabbers but also to help the site be less focused on the owner

The Outcome:

"Jesse is not just a great web designer. He's a total pleasure to work with. With Jesse I quickly discovered his attention to detail and his commitment to moving the project along and delivering. Jesse goes beyond just completing of checklist of requests. He really cares about getting to know your business and makes recommendations you wouldn't have thought of. With my website, he went above and beyond to source the right illustrations (which he masterfully adapted to my site) and even edited my photos to fit the website theme and branding. Before Jesse, I went through multiple website builds (doing it myself and hiring other freelancers, with disappointing results). Jesse gave me a stunning website I'm truly proud of and happy to show off, and that reflects me and my business!"